Benjamin “Bugsy” Siegel, the man who many credit for the creation of Las Vegas’ now notoriously known nightlife. “Bugsy” was a Jewish mobster and according to FBI records, one of the most ruthless and feared gangsters of his time, clearly nothing that relates to original “Feeling Success” material, so why is this article of Bugsy written? No, not to inspire you to be some sort of wannabe gangster, but instead to look past all of the infamous mobsters’ negative traits, and see what positive traits one can learn from. After all, there was a point in Siegel’s life where he wanted a “second” chance, and wanted to be a “legitimate” business man, which he was somewhat successful as.
The one area which we can take away from Bugsy Siegel’s lifestyle, despite his disregard for authority, and inflated ego, is his ruthless perseverance. Perseverance is a common trait among most people who tend to get what they want, “no” is not an option, they are solely focused on the end goal. As for Bugsy’s case, perseverance was needed to implement the Flamingo hotel project successfully. He first invested in the hotel with William Wilkerson (who he later bought out by persuading vigorously), and went on a spending spree, his vision was to lure people in by having the best liquor, food, entertainers, and gambling at a reasonable price (now the theme of most Vegas hotels). After a year had passed, Siegel had spent over $6 million (around $60 million in todays money) which included Mob bosses’ money to fund the project. The mobster investors were getting restless, and Siegel had to persuade them that the vision would come to pass.
After the launch of the Flamingo Hotel, the business did poorly since no one wanted to drive to Nevada just to stay at the hotel. When people did stay, they were disturbed with construction noise, broken air conditioning units and more. Eventually, the hotel was losing money, and the operation had to shut down. However, Siegel persevered, he was granted a second chance at the project, and literally did everything in his power to make it a success. He did everything possible to gain major press, celebrity appeal and more.
The Flamingo re-opened in March 1947 even though it hadn’t been complete yet but the results were a success. The hotel was finally profitable, however not enough to save Siegels life. Putting many mob bosses in debt, many believe led to the demise of the infamous Benjamin ‘Bugsy’ Siegel.
#MoralOfTheStory : Never give up, persevere, and clearly, do things in a “legit,” “law-abiding,” “respectable” manner or your success will be short-lived.