93 Giorgio Armani Quotes About Business, Life, And Fashion

Billionaire Fashion Designer and Business Mogul Giorgio Armani came from nothing near a silver spoon and had no idea what he had a passion for. He was born in a struggling Italy during an era in history when war was everywhere and his family was poverty stricken. After a confusing childhood and then being unsure of what wanted to do with his life, initially pursuing medical studies, he finally stumbled upon his destiny. He got a job at a department store, and eventually began freelance designs. In 1970, he opened his first company and the rest has been history ever since. From these 93 Giorgio Armani quotes, you will be inside the mind of one of the most distinguished leader, entrepreneur and fashion designers of all time. His thoughts, opinions and statements about business, pleasure, life and the fashion industry.



1.) Stay True To Your Beliefs And Values:

Remain true to yourself and your philosophy.” – Giorgio Armani 

2.) Be Prepared, Be Mindful And Stay Aware:

There are so many things to take into account – your ambition, your ego, the press, the consumers. You can never be sure that you’ll be on top of the pile again.” – Giorgio Armani 

3.) Find The “Why” To “What” You Want To Do:

I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness.” – Giorgio Armani

4.) Search For The Opportunities And Solutions:

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.” – Giorgio Armani

5.) Always Be Attentive To The Details:

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” – Giorgio Armani


“Elegance is not catching somebody’s eyes, it’s staying in somebody’s memory” – Giorgio Armani

7.) Anyone Can Do Anything:

Never in my wildest dreams did I entertain the idea that I would become a fashion designer.” – Giorgio Armani


“Individual style is the correct balance of knowing who you are, what works for you, and how to develop your own personality.” – Giorgio Armani

9.) Giorgio Armani’s Definition Of Fashion:

The difference between style and fashion is quality.” – Giorgio Armani


“It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do our bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues. There is also the possibility for power and influence to be a force for change.” – Giorgio Armani

11.) Excellence Is About Being Great, Year After Year:

I love things that age well – things that don’t date, that stand the test of time and that become living examples of the absolute best.” – Giorgio Armani


“I don’t like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.” – Giorgio Armani

13.) Think About Your Audience In Business:

I wanted to dress the woman who lives and works, not the woman in a painting.” – Giorgio Armani


“A woman should always dress to be remembered, not simply to be noticed.” – Giorgio Armani

15.) Think Practical:

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.” – Giorgio Armani


“The essence of style is a simple way of saying something complex.” – Giorgio Armani

17.) Two Sides To Every Story:

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it’s advertising.” – Giorgio Armani

18.) A True Global Conscious Fashion Magnate: 

“If people want to change, they will. If they don’t want to, it’s hard to make them do so. The current interest in the environment is a good thing. The best way to make a contribution in fashion is to promote the idea that a fundamental interest in preserving the environment is itself fashionable.” – Giorgio Armani


Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one.” – Giorgio Armani

20.) Simplicity Is The Answer:

“Acknowledge the elegance of simplicity.” – Giorgio Armani

21.) Humble Beginnings:

I didn’t have a happy childhood.” – Giorgio Armani 


“I like to think that I can introduce people to the idea of simplicity and elegance.” – Giorgio Armani

23.) Always Keep Improving, Always:

“You can think you’ve made it and yet the next day’s press will always be waiting for you, the public will always ask more of you. In short, you can always do better!” – Giorgio Armani

24.) Think Global:

In practice, I’ve had a presence in China since 1998 with my commercial spaces and shops.” – Giorgio Armani


It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric – without a practical or visual reality.” – Giorgio Armani

26.) Armani’s Brand Philosophy:

“My philosophy has always been to help women and men feel comfortable and confident through the clothes they wear.” – Giorgio Armani

27.) A Deeper Purpose:

“I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness.” – Giorgio Armani


“The creative universe begins with its essentiality, and, whatever path the imagination takes, ends with its purity.– Giorgio Armani 


Actually I am very glad that people can buy Armani – even if it’s a fake. I like the fact that I’m so popular around the world.” – Giorgio Armani 


“From the elitism of luxury to the democracy of beauty.” – Giorgio Armani

31.) Listen And Learn:

I was an observer. I liked to listen rather than openly express myself. This trait is something that I’ve retained over the years.” – Giorgio Armani


“Changing in the face of adversity will in fact diminish your credibility with your customers.” – Giorgio Armani


“The secret is to remain true to your aesthetic vision, so that people can see that you really believe passionately in what you are doing. That way, they can relate to your style. At the same time, you experiment-you try new things.” – Giorgio Armani

34.) On His Childhood:

“When I was younger, I never laughed. I was always sour. If I look at pictures of me from the past, I never see a smile. I think it came out of my insecurity. I had a lot of complexes.” – Giorgio Armani


“Style is having the courage of one’s choices and the courage to say no. It’s good taste and culture.” – Giorgio Armani

36.) Channel Your Emotions:

“I think that everyone has the right to fall in love at any age. But in life you have to learn how to control your emotions. You must know self-discipline.” – Giorgio Armani


“It would be very hard for me to do things somebody else’s way.” – Giorgio Armani 

38.) On The Inspiration He Get’s From Film:

“Movies always fascinated me. They are an endless source of inspiration. There are countless images by great directors that made a profound impression on me, and I see film as a sublime example of teamwork.” – Giorgio Armani


“My strong sense of discipline has always been with me, and it also gave me the need for deep affection. I have never been satisfied with acquaintances who are superficial, volatile, or quick to change. I have surrounded myself with people with whom I am in total complicity.” –  Giorgio Armani


“The goal I seek is to have people refine their style through my clothing without having them become victims of fashion.” – Giorgio Armani


“The confident artist is a fool.” – Giorgio Armani


Jeans represent democracy in fashion.– Giorgio Armani


“For me, couture is the kingdom of imagination, creativity and experimentation, and this is how I approach it. I do, however, remain pragmatic and realistic.” – Giorgio Armani

43.) A Realist:

“War taught me that not everything is glamorous.” – Giorgio Armani 

44.) :

“Working with Cate Blanchett, on and off the screen, has always been a highlight for me. She embodies the perfect combination of consummate actor and world-class fashion icon.” – Giorgio Armani


“Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one.” – Giorgio Armani

46.) Be A Victor Not A Victim:

“I don’t like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.” – Giorgio Armani

47.) Passion Speaks Volume:

“Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.” – Giorgio Armani

48.) Discipline Is Your Friend:

“I’ve always worked. I have always been too responsible. But I don’t know how to live any other way. I think that this discipline was also demanded of me by my work.” – Giorgio Armani


“I know that people who have been closely involved with my work for many years are terrified of having to answer to someone else, someone who is not me, and that it won’t be me to help them in their problems. This is my real problem.” – Giorgio Armani

50.) A True Feminist:

“In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire for success. Now, many years later, women no longer need a masculine uniform. Women have changed.” – Giorgio Armani

51.) Giorgio Armani’s View Of Happiness:

A balance between work and life is the key to happiness. I sacrificed my life for my work and if I had a chance I would do the opposite.” – Giorgio Armani


“We were poor and life was tough. The cinema in Milan was a refugee-a place of dreams- and the movie stars seemed so glamorous. I fell in love with the idealized beauty of Hollywood stars.” – Giorgio Armani 


The first step toward serenity and simplicity is to overcome the superfluous.– Giorgio Armani

54.) His Definition Of True Luxury:

Luxury is knowing how to live in harmony with oneself and with others.” – Giorgio Armani

55.) How The Vision Unfolded Alongside Partner Sergio Galeotti:

We were talented and had ideas. The rest just happened.– Giorgio Armani

56.) A Non-Conforming Giorgio:

I have always liked to fight; I have always fought against the system in a certain sense.” – Giorgio Armani

57.) The Human Touch:

I believe that the hand of a human being is very different from the key on a computer.– Giorgio Armani


I am very loyal to my roots which is from pure design – a pencil and a sketchbook.– Giorgio Armani


I like living with luxury, but I am not greedy for it. I like it, but I am removed, because I know all this is temporary; at some point, I have to leave these things because I am going to die. So I begin to prepare psychologically for this event. I could be very possessive, because I am a Cancer, so I am training my brain to leave earthly things. I am training myself to live the life still left with a different psychology.– Giorgio Armani


I am enjoying the subtle things of life. With this crazy race that I did to make myself known – to have some power, to have a position in the world, to have a name – maybe I often forgot some values that could seem less important but at the end give you a great deal of serenity. So I am learning to value even the simplest things in life: it could be a sentence; it could be a gesture, a way of dressing some woman; it could be the kindness of a look. Appreciating the things that I had forgotten.– Giorgio Armani


Nobody can tell me what to do – they are frightened to do it, because they think I am so sure of myself, so confident, and I have always got the right answer at the right time. But I am just as full of insecurities as everyone else. My work has always demanded that I be very secure, that I have no doubts, that I make these decisions. In fact, [Martin] Scorsese said to me, ‘When you arrive at the point of being the director, or the manager, everyone comes to you for comfort. But in fact, what you need is comfort from everyone else.’– Giorgio Armani


People who have become successful in music, art, dance, or cinema have more than just good talent, they have charisma and a certain quality that inspires others.– Giorgio Armani

63.) Have Your Finger On The Pulse:

Fashion is all about instinct and a feeling for what’s going on around you.– Giorgio Armani


“A woman should always dress to be remembered, not simply to be noticed.” – Giorgio Armani

65.) Inner Confidence Is The Best Form Of Fashion:

The new power suit is the confidence you have in yourself. The clothes just accentuate that.– Giorgio Armani


“Elegance is not catching somebody’s eyes, it’s staying in somebody’s memory” – Giorgio Armani

67.) Think In Terms Of Evolving Humanity:

“The creative universe begins with its essentiality, and, whatever path the imagination takes, ends with its purity. . . . I love the T-shirt as an anti-status symbol, putting rich and poor on the same level in a sheath of white cotton that cancels the distinctions of caste.” – Giorgio Armani


“I had to decide that I am going to enjoy my work.” – Giorgio Armani


“For me, style is an intensely personal quality.– Giorgio Armani


70.) Express Yourself Through Your Style:

“Style is different from fashion in that it is not a trend-based concept. It’s about confidence, wearing the clothes that really suit your personality, and not trying to be someone you are not.” – Giorgio Armani

71.) Find The Right Balance:

“It is difficult to find a balance between what people expect me to do and what I must do to keep it fresh.” – Giorgio Armani


“I’m not a big connoisseur, but I believe I am a rather sensitive person and I catch atmospheres… Because it’s part of my work… you know, paying attention to this… I don’t know the exact terms… vocal extension maybe, virtuosity.” – Giorgio Armani

73.) How Armani Found His Calling:

“I ended up in this profession just by chance. A series of circumstances brought me into the world of fashion. I was unhappy about the world that was around me, because since I was very young, I realized that there were things that I didn’t like.– Giorgio Armani


“I was somehow a victim of destiny.” – Giorgio Armani


“Keep in mind that the goal of your profession, which has been my goal so far, is to improve people’s image through fashion.” – Giorgio Armani


“You get a lot more rational as the years pass, less emotional, but you always have doubts as to whether the collection will be liked or not. Even after all these years, I can still never tell.” – Giorgio Armani

77.) Being Detached From Virtually Everything:

“As the years pass, thinking that one day I will have to leave my body, my attachment to it becomes stronger rather than weaker.” – Giorgio Armani

78.) Expect The Best From Yourself:

“You have to have high expectations of yourself and those who work with you.” – Giorgio Armani

79.) Striving For Perfection In Everything:

“The second I go into a restaurant or any place, I notice the space’s mistakes or if the lights or tablecloths should be changed… ” – Giorgio Armani

80.) Overcome Adversity:

“Our house was bombed and destroyed and my father didn’t make enough money to support us. There were five of us. Looking back, I realize that we didn’t even have enough to eat, just like many Italian families back then.” – Giorgio Armani

11.) Armani Admiring His Mother:

My mother was the main reason I developed an interest in fashion. Though we grew up in post-war Italy and were very poor, she always ensured that my brother, sister and I were immaculately dressed. She was herself an innately elegant woman. In memory of her I named my yacht Mariu, which is the southern Italian dialect for Maria.” – Giorgio Armani

82.) Don’t Settle:

“If you were a man you had to be a notary, a lawyer, or a doctor. I was feeling frustrated in the service, and was thinking about what else I could do with my life.” – Giorgio Armani


“You have to have doubts. I have collaborators I work with. I listen and then I decide. That’s how it works.” – Giorgio Armani


“I believe in destiny.” – Giorgio Armani

85.) Stay Fresh:

“I find it gratifying that I have launched a lasting style. But of course, I feel the need to reach forward to question myself, to take risks. I always want to refresh and renew.– Giorgio Armani

86.) Find Your Diamond In The Rough:

“I pioneered a way of dressing that emphasized comfort, at a time when clothes were still being made in an old-fashioned and rigid way.” – Giorgio Armani

87.) Know Your Target Audience:

“I have always paid great attention to having brands that don’t overlap. I choose a brand for a particular market and balance my collections in terms of look, price, distribution and location.” – Giorgio Armani

88.) Love WHAT You DO:

“My work is my life. Even though it is good to take a holiday, after two vacations; it is boring.” – Giorgio Armani

89.) Don’t Always Follow The Trends:

“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial. But I considered it a medium to speak with a less affluent clientele.” – Giorgio Armani


90.) A True Visionary:

“It gives me the freedom to pursue projects and initiatives that I feel passionate about; even if in the short term they may not deliver a financial return. Yes, but it would have kept me from seeing just what I myself could accomplish. This kind of work is my entire life and the idea of seeing others manage it would have been very difficult, no, impossible.” – Giorgio Armani

91.) Your Only As Good As Your Last…

“With fashion you have to renew yourself; you’re only as good as your last collection.” – Giorgio Armani

92.) Giorgio Armani Embraces The Power Of Making Decisions:

“The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it’s a lot of responsibility.” – Giorgio Armani

93.) Flow With The Passions:

“At this point I think of myself more as an entrepreneur than a designer. This is my life’s work and I’m more passionate about it than ever.” – Giorgio Armani

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