Howard Schultz, the modern day genius in charge of turning a small business in Seattle, into the most popular turn key coffee shop in the world, Starbucks. Starbucks continues to be one of the leading businesses in the world due to its quality branding, consistency and various other business practices. Here are 5 business tips from Starbucks that you can learn to make your business prosper.
Sell The Culture
When you walk into a Starbucks café, you’ll notice a sense of “homeyness” where you feel relaxed and comfortable. Unlike many other shops where people want to buy a cup of coffee and hit the road, Starbucks gives out a vibe and type of energy that makes you want to stick around and enjoy. The company is amazing at making people feel comfortable and at ease, which is crucial to running a face-to-face customer-service based business.
All of Starbucks’ café’s are made in such a way that the cleanliness, paintings, packaging, music, and employees all go in sync, working together to bring the customer a feeling of relaxation. So when a customer walks into any Starbucks, they’ll feel so at home, that they won’t focus on any negative areas of the business. The next time you go into a Starbucks café, take notice of the type of culture they set for their customers, and learn to use those strengths for your own business.
Every Little Detail Counts
Starbucks has quality in every aspect of their café’s, whether it’d be the products on the shelves, or the coffee cups you get your coffee in. Many up and coming businesses think it’s okay to spend petty cash on the areas they think their customers won’t notice, however this strategy ALWAYS fails. When running a business, don’t cheap out on the little details because if those details don’t match the rest of your business, it will stand out, be very noticeable, and will not be consistent with the rest of your business. It’s almost as if you put a small piece of garbage in the middle of a white room, even though the garbage is small, it becomes eye-catching just because it doesn’t match the rest of the room. Customers can notice this very easily, it’s the difference between multi-million dollar companies, and a mom & pop shop.
With A Quality Brand Comes A Quality Price
It’s common sense, when you choose to brand your company as a luxury brand, customers are willing to pay more. A Starbucks coffee is worth twice as much as a regular coffee from anywhere else; however, they don’t lose any customers because they market their company as a luxury brand as opposed to a necessity brand. The difference is that Starbucks has a logo that looks classy, a clean environment, and coffee names that get your taste buds bubbling. When you make your company look like much more than just the products you sell by adding value to other areas of your business, customers are enticed to pay a lot more, use this to your advantage when starting a company.
Customers Want What They Can’t Have
Have you ever noticed how Starbucks tends to give out it’s “special” drinks on “special” occasions, such as its Pumpkin Spice Latte’s on Halloween, and it’s Gingerbread Latte’s on Christmas, this is not because people don’t like them as much as other drinks, it’s because they want to create customer buzz on special occasions. Starbucks is a genius at bringing in more customers during the holidays, and to be a successful business owner, you need to learn how to constantly create a buzz in your marketplace, so that people always want to come back.
Stick To What You Know
Starbucks knows exactly what its customers want, specialty coffee. It may sound simple, but many business owners will go overboard trying to make other areas of their business successful, instead of expanding the one thing that’s working. You will seldom see Starbucks branding its food, nor will you see them brand their merchandise, they know that these other products are just extras that their customers can buy. Starbucks brands and markets its coffee, adds new coffee drinks to its café’s, and sells it’s coffee much more than any other products they have. When you try to do too much in one business, you lack focus, devalue your main products, and customers can get confused. Stick to what works and you will succeed!
Follow these simple, yet powerful business tips and you will up the value of your company. Oftentimes common sense can make you a lot more money than trying to follow complex formulas.